Lawyers can choose from many formats and types of content. You can repost content from other relevant Facebook pages and reuse content from other formats. However, your social media content should prioritize the following to attract and retain an audience: relevance, value, and engagement. When done right, posting humorous and right-wing posts not only humanizes your brand, but also adds an emotional layer to the posts and makes your business more memorable. There are several legal Facebook groups with over 1,000 followers and members post daily. Facebook groups can be used to: The main goal of the LegalTech community is to encourage community engagement in the legal technology industry. This group wants people who want to promote innovative legal technologies for those who want to ensure the sustainability of their businesses. The group was founded in 2016 and has over 1,000 members. An effective Facebook post for lawyers is a great way to attract new audiences, but that doesn`t mean you shouldn`t take advantage of your existing clients.
To make sure potential and existing customers can easily find your social pages, add them to your email signatures, website, and print media. This is a strategy that we employ at Clio and that your company is strongly encouraged to implement. We searched Facebook for the best groups open to lawyers and other lawyers. Here`s a look at the top Facebook groups you can join today. Maintaining an attractive image on Facebook has become an integral part of modern marketing and public relations for every law firm. The social media platform offers lawyers many opportunities to engage their clients and prospects. Businesses can use their social media pages to share informative and engaging content, answer questions from their audience, solve their challenges, and more. When used correctly, Facebook can effectively attract high-quality leads for law firms. If you want to avoid a lengthy legal discussion on Facebook Messenger, you need to develop a professional note that asks the sender of a message to contact you through the appropriate channels. Annette Choti graduated from law school 20 years ago and is the CEO and owner of Law Quill, a digital legal marketing agency focused on small individual law firms. She is the author of “Click Magnet: The Ultimate Digital Marketing Guide for Law Firms” (2022). Annette did professional theater and comedy, which is not that different from the legal field, if we are all honest.
It can be found on LinkedIn or at annette@lawquill.com. With Facebook hosting 1.37 billion users a day, law firms` dynamic and engaged Facebook pages are a business asset. But for lawyers, social media can be a difficult addition to an already busy schedule — and many questions arise, including: It doesn`t seem helpful to build relationships with local businesses, especially if they`re not aligned with the legal situation. However, these types of relationships are beneficial for both companies as they increase visibility and pave the way for both online and offline partnerships. Follow, like, comment and share their posts regularly. Look for the gear icon at the top right of your company`s Facebook page. This useful tool includes options such as the ability to publish content on other sites. Depending on your privacy settings, you may be able to add posts to other people`s Pages, making your own material available to a wider audience. Social media platforms like LinkedIn and Instagram are growing by leaps and bounds, but Facebook remains the giant of all social media platforms with 2.45 billion monthly active users (Statista). In fact, eMarketer reports that Facebook will gain an additional 250 million users worldwide by 2023. While there is no strict manual for creating your law firm`s Facebook page, using some of the tactics of these remarkable law firm Facebook pages will ensure that your firm sharpens its resources and money.
If you`re struggling to manage Facebook and your legal obligations, consider appointing a community manager. You can hire internally or externally for this role. The Community Manager`s responsibilities include reviewing social media posts, interacting with visitors in comments, and managing Facebook direct posts. Keeping track of your company`s social media presence is an important part of providing a customer-centric experience. Lawyerist Insiders is a Facebook group run by Lawyerist.com, one of the largest online communities for solo and small lawyers. Founded in 2017, this group is a great place to discuss topics such as legal technology, your firm`s growth strategies, and networking with other lawyers. The group has over 2,400 members and receives about 1 new contribution per day. Facebook groups are a useful tool for lawyers who want to connect with an online community of like-minded people.
There are many Facebook groups you can join today, and choosing the right one can be a difficult process. Thousands of law firms have created Facebook pages in hopes of creating trust and authority in the eyes of consumers. Many of these law firms report that Facebook isn`t working for them, and one of the main reasons for this is that it takes time, effort, and consistency to get the most out of your firm`s Facebook presence. For law firm marketing to work on Facebook, it takes more than likes and followers. In a word, it takes commitment. Once you`ve made consistent and meaningful engagement a habit, Facebook can become a powerful platform for your business. Goldberg Segalla`s presence on Facebook also earned them a place in the top 5. They scored well on the platform, using a mix of content formats and publishing consistently. A common theme for all major law firms is the transfer of their social commitment. Clients and prospects enjoy and work with companies that play an ethical and responsible role in the community, and Goldberg Segalla often shares content from their nonprofit`s Facebook page.
Sharing other pages in the community increases the reach and visibility of a page. As lawyers, both existing and potential clients have likely asked you common questions about clients. These common questions can be generic or specific to your area of expertise. Take advantage of this by creating Facebook posts to answer the most important legal questions – take this strategy a step further and incorporate visuals to grab the audience`s attention.